Pick one concept from the reading this week and discuss it in detail.
I have chosen the last concept of the Chapter 5 "Developing Credibility with your audience". If we want to have an effective speech appearing credible is critical to our success. Can the audience trust you when you speak to them? An effective speaker has a high level of trustworthiness which the politicians call credibility and Aristotle called ethos. To earn credibility, the speaker has to build a speech with excellent sources that is tailored to meet the specific needs of the audience, and then deliver that speech with confidence and excellent presentation skills. Contemporary speakers must work harder to establish
their ethos. Credibility in contemporary times is any combination of impressions or perceptual factors with the audience invests the speaker. In other words, the speaker cannot insist that the audience find them credible. Members of the audience are going to make up their own minds about whether they believe the speaker to be truthful. The speaker has to create an image as a person worthy of trust by doing solid research, developing a presentation that clearly meets audience expectations, and is emotionally engaging. If all goes well, the audience will endow the speaker with positive ethos. .
Some elements of credibility that were important from Aristotle’s time and continue to be important today include goodwill, intelligence, competence, dynamism, and honesty.
Goodwill is how the audience perceives the speaker’s concern for their well-being. Politicians running for office promising to lower obviously care about their constituents’ financial problems, right? The point is to make the audience understand that the speech is not about the speaker; that it is about the audience, regardless of the topic. A speaker without dynamism may appear to be bored with their own
speech. The audience must believe that the speaker is not lying to them. Perceived honesty is a measure of how truthful the speaker seems to be about their sources of information and their use of testimony, the conclusions they reach and their concern for the audience.
A speaker who looks confident, is stunningly dressed, wears an open, friendly expression, and strides with mastery to the podium will already have a positive ethos before saying a word. If that same speaker then says to the audience, “I’m so nervous”, all of that positive credibility could be wiped out.
Competence, trustworthiness, dynamism, and sociability work together to form a speaker's credibility.
My sources:
1. How to establish credibility as a public speaker http://www.fountainheadpress.com/contentresources/ethos_credibility.pdf)
2. Public Speaking 2nd edition, Stephanie J. Coopman and James Lull
I have chosen the last concept of the Chapter 5 "Developing Credibility with your audience". If we want to have an effective speech appearing credible is critical to our success. Can the audience trust you when you speak to them? An effective speaker has a high level of trustworthiness which the politicians call credibility and Aristotle called ethos. To earn credibility, the speaker has to build a speech with excellent sources that is tailored to meet the specific needs of the audience, and then deliver that speech with confidence and excellent presentation skills. Contemporary speakers must work harder to establish
their ethos. Credibility in contemporary times is any combination of impressions or perceptual factors with the audience invests the speaker. In other words, the speaker cannot insist that the audience find them credible. Members of the audience are going to make up their own minds about whether they believe the speaker to be truthful. The speaker has to create an image as a person worthy of trust by doing solid research, developing a presentation that clearly meets audience expectations, and is emotionally engaging. If all goes well, the audience will endow the speaker with positive ethos. .
Some elements of credibility that were important from Aristotle’s time and continue to be important today include goodwill, intelligence, competence, dynamism, and honesty.
Goodwill is how the audience perceives the speaker’s concern for their well-being. Politicians running for office promising to lower obviously care about their constituents’ financial problems, right? The point is to make the audience understand that the speech is not about the speaker; that it is about the audience, regardless of the topic. A speaker without dynamism may appear to be bored with their own
speech. The audience must believe that the speaker is not lying to them. Perceived honesty is a measure of how truthful the speaker seems to be about their sources of information and their use of testimony, the conclusions they reach and their concern for the audience.
A speaker who looks confident, is stunningly dressed, wears an open, friendly expression, and strides with mastery to the podium will already have a positive ethos before saying a word. If that same speaker then says to the audience, “I’m so nervous”, all of that positive credibility could be wiped out.
Competence, trustworthiness, dynamism, and sociability work together to form a speaker's credibility.
My sources:
1. How to establish credibility as a public speaker http://www.fountainheadpress.com/contentresources/ethos_credibility.pdf)
2. Public Speaking 2nd edition, Stephanie J. Coopman and James Lull
I found it really interesting that you brought trust into listening to your speaker. Many poeple are, or are not, credible and you just do not know these days. When listening to a speech, it may become hard to judge what is true or not true, because you don’t have the facts or sources in front of you. Also, dynamism is very important. I feel like since I have little interest in my topics, I don't bring that to the table. I need to be more enthused about what I research in order to deliver a good speech to my audience.
ReplyDeleteThis was a great topic to address. I believe that credibility is a very hard thing to establish because you are right the audience will either believe your not. Credibility depends so much on opinion such as if you are a good person with good values and goodwill. Those are all things that are individual judged. I may think someone is a great person because they help at a homeless shelter and someone else may think it is just enabling people to be lazy. I think this is a great topic to address and you hit all the points that are related to credibility. Good Job!
ReplyDeletethank you!
ReplyDelete